Category: 'Fair Trade'

Pumpkin Spice is Back!

Every year, around this time, it happens: I get my first whiff of autumn and I savor it. I always remember my first brush with autumn whether it’s as subtle as noticing the chill on a foggy morning, or as obvious as the Oktoberfest brews in the beer aisle. For others, the words “Pumpkin Spice Coffee” kick off their autumnal season.  There’s no denying the intense aromas of this coffee. When I smell this coffee, I can’t help but think of throwing on my coziest wool sweater and wandering the farmer’s market under an umbrella of changing leaves.  The flavors can send me into a daydream of a cool weather hike up Mt. Mansfield followed by a scenic drive through Smuggler’s Notch.

Pumpkin Spice’s seasonal sister, Autumn Harvest is not to be forgotten. This coffee is my morning cup from September through early November.  Its medium body with smoky notes reminds me of my usual French Roast, but with a twist. I also find myself indulging in a second afternoon cup when Autumn Harvest is available. It’s a perfect warm me up, wake me up combo and is even more enjoyable while I’m leaf peeping on my commute home.

Thank you, e-Tasters

To paraphrase Julius Caesar: You came.  You saw.  You e-tasted.

With a throng of excited e-tasters (and Waterbury tasters) ready, willing, and able to start the evening off with a little coffee in their system, our e-Taste & Be Fair Spring Revival Blend™ tasting was off to a promising start.  Add in appearances from Fair Trade Guy (AKA Roger), great real-time comments from our tasters, and only one spot of questionable camera focus (“Ah!” I thought, an inch away from panic. “Must.  Eliminate.  Blurriness!”), and we had a tasting that may bear repeating.

Feel like reliving the moment or taking a peek for the first time?  Good, because we recorded it for you:

Can’t see it?  Click here: http://www.ustream.tv/recorded/6727080

And now, for the most important part: Thank you! Thank you to everyone who joined us!  We had a blast and hope you enjoyed it, too.

We would love to hear your feedback.  If we’re going to do another live tasting, we want to make the next one even better.  What did you like?  Dislike?  What should we add?  Take away?  Good, bad, or indifferent, we’d appreciate your opinions in the comments.

Ask the Coffee Lab: How does Fair Trade Taste

Before World Fair Trade Day, we thought it would be important to answer a question we hear in hushed tones when we talk about Fair Trade coffee:

“Does Fair Trade coffee taste okay?”

Ours does!

Lindsey Bolger, Director of Coffee Sourcing and Relationships for the Specialty Coffee Business Unit of Green Mountain Coffee Roasters, Inc. (who is also my boss), said it herself:

“Converting two of our most popular products to Fair Trade Certified is one way we can help small-scale coffee farmers invest in the quality of their coffee and the quality of life in their communities.  It also means we can continue to deliver high quality, sustainably-sourced coffees to consumers.”

High quality.

If a farmer knows he or she can get a good price for their coffee, if they know someone will buy it and take good care of it, then they’ll put more time and energy and care into their coffee. Provided that coffee has a good starting point (the right climate, soil, conditions and altitude, the right farmer and all the other things that affect coffee)….

We pay more for Fair Trade certified coffee because of the price minimums and the social premium, but also because of the quality. We buy the good stuff because you the customer expect us to (and you pay for it). It’s costs more, but people vote with their pocketbooks and they’ve been voting the Fair Trade direction.

Without revealing too much about how we do business, I’ll show you one of our charts. We keep track of the sensory scores of every single coffee we buy and then we put it in a database.  I won’t tell you the scores, but the bars in blue are average scores of the different origins and families of coffee we buy. Column #4 is the average scores for some of our best FTOs and Single Origin coffees. In other words, Fair Trade coffees are some of the best we offer.

If you don’t believe me, then try some of our Fair Trade Organic Ethiopian Yirgacheffe.

Guest Post: Fair Trade In Rwanda By TransFair USA

Katie Barrow, PR Manager at TransFair USA (the third-party certifier of Fair Trade products in the United States), recently traveled to Rwanda to meet the Fair Trade coffee farmers who produced the beans for our Fair Trade Spring Revival Blend™. There she witnessed firsthand the hope and pride that Fair Trade has brought to the people of this tiny country, especially the women.  Here’s her story:

I’m so excited to be a part of Green Mountain’s World Fair Trade week!  If you’ve been following this wonderful blog, then you’ve probably already read several stories about the positive impact that Fair Trade has on the lives of coffee farmers.  You may have heard stories of cooperatives that have used Fair Trade premiums to provide entire communities with access to clean water or electricity for the first time.  There are also the stories of medical clinics built, new roads paved and scholarships funded.  But the Fair Trade story that has excited me the most during time at TransFair USA is the story of the Hinga Kawa Women’s Association (part of the Abakunda Kawa cooperative) – a group of women who came together as a community to sell their coffee directly to U.S. buyers, including Green Mountain Coffee for the Fair Trade Spring Revival Blend.

So this year I decided to take a vacation to visit these beautiful women in the far-away hills of Rwanda.  I’ll spare you the details of my entire journey through East Africa (though the 30-mile walking safari we took through remote mountain villages in Uganda was unforgettable).  Instead, I will just focus on one day – the day we spent with Hinga Kawa.  It was one of the most humbling and joyful days of my life thus far.

At this point, my travel buddy Jenna and I had been in Africa for a little over a week.  One thing we were already used to was getting up early so that all of the day’s activities could be accomplished before the afternoon rains came. This morning was a little different; it had been raining all morning.  Christine picked us up at our hotel in Kigali in a rugged SUV at 8am sharp, and we began the drive to Gakenke.  What an experience that was!  The road started off paved in Kigali, but soon pavement gave way to a rocky dirt path (hard to call it a road!) that we followed for another two hours, winding through small villages and farms.  When we arrived at the cooperative, we met Ernest, the manager of Abakunda Kawa.  He proudly showed us the coffee washing station and coffee beans from the last harvest.  And he was equally proud to show off the cooperative’s new copy machine, purchased with Fair Trade premiums.

The members of Hinga Kawa began to arrive one by one at the cooperative office.  The president of the group introduced herself to me and explained “the rain this morning made the women late.”  When you depend on the sun as your alarm clock, an odd rainy morning would cause delays!  Finally, all of the women had arrived, and they filed into the coffee storehouse for their monthly meeting.  That’s when I found out that I was to be a guest speaker!

Because of translation issues (Christine translated to Kinyarwanda), I kept my message short.  I told them that my job at TransFair USA is to listen to their stories, document their lives, and share this information with the world.  Americans love their daily cup of coffee, but it is very rare that we stop and think about where it came from: Who grew the beans and what were the unthinkable challenges associated with this seemingly ordinary act?

They received this message well.  They thanked me, and then the secretary of the group stood up to share her story on behalf of her colleagues:

“Our lives are not easy,” she began. “We wake up very early with the sun, strap our babies to our backs and head to the field where we tend to the coffee.  We then make sure that our older children get to school on time, and we begin searching for food to prepare for lunch.  In addition to gathering food, we must also find wood for a fire.  Because food is scarce and not easy to prepare, lunch is generally the only meal we eat all day.  After lunch, we return to the fields and tend to the coffee until the sunset.  At night we take care of the children, and after they fall asleep we work on applications for scholarships to help pay for their education.  Then we start all over again the next morning.”

“Many of us are widows or orphans [because of the genocide], and those who are married are still responsible for all of the work at home and in the coffee fields because our husbands spend the days in the villages trying to earn money.  This is why we formed Hinga Kawa; it is a way for us to sell the coffee that we grew.  It allows us to take pride in our work, and it is also a support network.  It is a time for us to come together and talk about our hardships with other women who have experienced the same challenges.  And it is a time for us to sing and dance… and laugh.  For many women, this meeting might be the only time they’ve smiled all day.”

And with that, the women began to clap as they sang a beautiful song.  This song wasn’t beautiful because all of their voices were on key, or because it was accompanied by interesting instruments.  It was beautiful because of the way that the women were able to let go of all their worries and just pour all of their energy into the song.  And then they began to dance!  As they danced, the women approached me one by one to hug me and thank me for visiting them.  Tears poured down my face.  I had never experienced anything so sincere and passionate.  I could go on and on about this part of the meeting, but this video I recorded really says it best:

http://www.youtube.com/watch?v=Pi6gOI7E3×0

At that moment, I realized that all of the work I’ve been doing at TransFair USA for the past year-and-a-half has been for these women:  women who work so hard every day just to feed their families, to grow their coffee sustainably (100% organic) and to simply survive.  Fair Trade has not made them rich.  Not even close.  But it has given them enough additional income to pay for their eldest child to go to school and still have money left over to feed their other children.  With our help and the continued sales of Rwandan Fair Trade Certified coffee, these women will soon be able to pay for all of their children to go to school… through Fair Trade, not aid.

I promised these women that I would share their story with you.  I also promised them that I would help sell more Rwandan Fair Trade Certified coffee.  All you have to do is order a bag of Green Mountain Coffee’s Fair Trade Spring Revival Blend.  Trust me, it would mean so much to the women of Hinga Kawa if you did.

You can see more pictures from my day with Hinga Kawa right here.

Fair Trade….Far out in Mexico

Each year, groups of Green Mountain Coffee Roasters, Inc (GMCR) employees get the opportunity to travel to the very beginning of our coffee supply train: They travel to Source.  Susanne, one of our lovely Green Mountain Coffee marketers, offered to share her experience this past March as she ventured to coffee cooperatives in Mexico.  This is her story:

I recently returned from a Mexican source trip sponsored by Green Mountain Coffee Roasters, Inc.

A source trip is a unique opportunity for a select group of GMCR employees to visit several remote coffee farms and cooperatives to better understand their coffee growing practices. Since I spend each day sitting in my “Vermont” office trying to “Market” coffee, it seemed only fitting that I was chosen to better understand the true value of specialty coffee by actually visiting its source!

While traveling throughout Mexico, one of my favorite coffee growing regions that I visited was the Chiapas region. I quickly became educated on Fair Trade coffee practices. I also learned the art of patience, humility and harmony with nature.

Here is excerpt from my journal:

“After a five hour van ride from Tuxtla, I was ready for a sitz bath, foot massage and tequila shot! Instead, my colleagues and I hopped in the back of a pick up and set off on a 2 hour ride straight up the mountain. Holding on for dear life, we gasped our way to the top of a cloud-filled rainforest where coffee beans sunned themselves on the edge of the El Triunfo Biosphere Reserve, one of the most important nature reserves in the world because of its size and biodiversity. Home to over 400 different species of birds, this area also grows some of the finest Fair Trade Organic coffee.

I strolled over to the concrete patios where rows of coffee beans sat baking in the sun. I bravely peeked over the mountain’s edge to view the steep terrain. (It reminded me of the double black diamond ski trail I begrudgingly tackled the week before with my 8 year old son!) There, below me, I saw several farmers handpicking select red coffee cherries from the lush green bush they clung to. Excited to give it a try, I managed to pick a couple handful of cherries in approximately 30 minutes – a mere portion of what the farmer next to me was able to pick. I concluded I was not going to be offered a new job anytime soon!

After picking, sorting, washing, fermenting, processing, and drying (I might have forgotten a verb or two) the coffee beans and I made our perilous way back down the mountain. I couldn’t help but think that both the coffee and I (now close friends) were a long way from our final destinations.”

As I sit back down at my desk in Vermont, I ponder this moment in time. I now have a better understanding of the micro-climates that create high quality coffees. I have seen how farmers can co-exist with the environment and how buyers like GMCR can establish long-term relationships and stability with coffee growers through contracts and Fair Trade premiums. It gives me a real appreciation for the company’s purpose:

“We create the ultimate coffee experience in every life we touch from tree to cup – transforming the way the world understands business”.

Concrete Fair Trade Social Premiums

Take a 9,000 farmer member coffee co-op in Sumatra , mix in a Fair Trade Certified™ social premium, and the pay-off for producing Fair Trade coffee adds up really fast. At KBQB in Aceh, Sumatra in Indonesia it’s to the tune of 5,132,160,000 Indonesian Rupiahs in one year, (about $570,000 USD). We visited the KBQB Koperasi Baitul Quiradh Baburrayyan Cooperative this past March and got to see up close and personal what the benefits of Fair Trade coffee are.

The name KBQB is Arabic – Koperasi: cooperative , Baitul: house , Quiradh: capital , as in money , Baburrayyan: door to heaven . Loosely translated, it means “ getting to heaven through the wealth of our children.”

We were very privileged to see some of the 123 different projects that social premiums can bring.  Some were modest and hand written and some much more involved. The biggest project was the purchase of land near their mill to build a massive office, laboratory facility, as well as dormitories.   Enjoy:

Pictured is Riswan Husin, the General Manager of KBQB, in front of one of their new buildings. In case you’re wondering, the orange tarps are full of coffee that was drying in the sun. Since it looked like rain (it did rain), they rolled them up the keep the coffee dry.

One of the communities voted for a minaret for their new mosque. Pictured in front of it is Herman, a farmer-member of KBQB and a local coop leader.

Most of the farmers in this area use motorcycles to get around and to transport their coffee, so they spent money to put down concrete over some of the motorbike paths to keep them navigable in the rainy seasons. They’re probably about 1-2 feet wide and since there’s no frost, it doesn’t have to be very deep.

If getting to heaven is through the success and financial well being of their children, the farmer members of KBQB are well on their way.

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To support these kinds of investments all over the world, buy Fair Trade coffee. To support these kinds of investments in Sumatra, try our Fair Trade Organic Sumatran Reserve.

Fair Trade Coffee Training in Nicaragua

Welcome to World Fair Trade week at Green Mountain Café! With World Fair Trade Day on Saturday and our World Fair Trade Day e-Tasting on Thursday, it’s only fitting to take the time to talk about this fundamental part of our Green Mountain Coffee make-up.  We have stories from Sumatra, Mexico, and Rwanda to share – but today we’re starting with a follow-up from Nicaragua.

Last spring, our Coffee Department’s own Stacy Bocksor traveled to Nicaragua with Sustainable Harvest, one of our Fair Trade Organic coffee importers, to meet with a number of co-ops in our Nicaraguan supply chain about how to better evaluate their coffee.  Take a peek at the video from this training Sustainable Harvest created below:

Can’t see the video?  View the it here: http://www.youtube.com/watch?v=EzQ6OKEZYtE