Green Mountain Cafe – The Green Mountain Coffee Blog

by Alex Aldrich

Thank you to everyone who participated in our Revelation Statement campaign!  Over the past several months, a message on our eco-friendly cups encouraged our fellow coffee lovers from across the nation to text in their own revelation while enjoying an inspirational cup of Green Mountain Coffee.  After all, with a coffee experience this good, it’s worth sharing the enthusiasm!  We have been overwhelmed and delighted with all of your responses.

The following Revelation Statements came into Green Mountain Coffee, and we loved them so much we decide to print them on our 10, 12, 20, and 24 ounce eco-friendly cups!

Congratulations to the following winners!

“I realized action is the only cure for fear.” – Autumn C., N. Bennington, VT

“I realized quality coffee improves quality of life.” – Matthew M., Sarasota, FL

“I realized it’s all about the company you keep.” – Caitlin B., Madison, WI

“I realized happiness can be found in the most unlikely places.” – Marisa T., Hingham, MA

“I realized I am the change I wish to see in the world.” – Ali W., New York, NY

“I realized you have to speak your mind even if your voice shakes.” – Meagan H., N. Bennington, VT

“I realized it would be a great day when I awoke to find the kids had made the coffee for me!” – Rebecca B., Waterbury, CT

You can find all these revelations on eco-cups wherever Green Mountain Coffee is sold.

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Usually, the Consumer Direct office view looks out at GMC’s Waterbury, VT distribution center. The distribution center is normally lined with Fed Ex trucks backed up to loading docks.  But today, our view was obstructed by a freshly wrapped Green Mountain Coffee truck!   Yes, the little things excite us marketing folks and prompt us to blog. But this was a big project, and an important piece in showing off our new ”I Realized” campaign.

 Across the Northeast, keep your eyes peeled for dozens of these newly wrapped trucks. The graphics truly ”pop” off the truck. The vibrant blue and bold green colors will undoubtedly catch your eye.  Give us a honk when you see us.

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We ran this ad in yesterday’s Boston Globe…but we think the sentiment is far more universal!

Happy St. Patrick’s Day!

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You spoke, we listened. Thanks to everyone who participated in our call for submission of your own revelation statements.

We thought you might like to see what others (specifically Anna, Amane, Stephanie, Sarah, Matt, Sean, Luigi, Aimee and John!) had to say.  We cannot say it better ourselves, so please keep your eyes peeled for their words in print – on the T – this month!

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Hi Boston -

We’ve enjoyed being in your midst these past few months.  We asked for your input to our “I realized” campaign and were delighted to receive such an overwhelming response.  We laughed, we cried….

 Thanks so much for your enthusiasm!  We thought you’d enjoy seeing some of our favorites, starting with one that’s just perfect for Valentine’s Day -

“I realized that true love can start over a cup of coffee.”

“I realize that the world never stops, we all need to have more fun and forgive more.”

“I realized a bean is not just a bean.”

“I realized everyone benefits from consideration.”

“I realized good coffee is good for the soul.”

“I realized in order for the day to end well, it has to start right.”

“I realized K-Cups are good for a happy marriage.”

“I realized morning coffee is my daily must  :)”

“I realized not all coffee is creted equal.”

“I realized that coffee is a cause.   Support Fair Trade!”

“I realized that inspiration can come in a paper cup.”

“I realized a cup of coffee is like a mini vacation, any time, anywhere.”

“I realized an interest in coffee is among those precious things I share with folks from all over the world.”

“I realized how amazing Green Mountain Coffee was when my school made the switch last month.”

“I realized it’s time for change.”

“I realized my day is better with Green Mountain Coffee.”

“I realized sometimes I go to bed already looking forward to my morning cup of coffee.”

“I realized that a good cup of coffee in the morning just makes my day much better.”

“I realized that being refreshed throughout the day is possible.”

“I realized that good coffee can be worth waking up for!”

“I realized that I am a better person after my morning cup of Green Mountain Coffee! (At least that’s what my wife says)”

“I realized that I can’t control everything.  Sometimes it’s best to just let it go.”

“I realized that it was easy to bbe kinder to our planet.”

“I realized that life just isn’t the same without coffee.”

“I realized that today is a beautiful day.”

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Looking to escape January’s frigid temps? 

We’re packing up our best selections and Keurig brewers and heading to Boston at the end of the month.  If you live in the Boston area, come and visit us – we’ll have a chill-chasing cup of coffee waiting for you!

Boston Home Show - January 23-25, Bayside Expo Center

Boston Wine Expo – January 23-25, Seaport World Trade Center

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We’ve had a ball in Boston these past few months, meeting great people at our sampling events and getting out the word on the T and in the papers.  We wanted to do more and started thinking big … and by big, we mean really big!

Introducing our new, jumbo-sized signs!  Fun to see how they go up and what they look like when completed …

In progress

the finished masterpiece

 If you’re in Boston, check them out and let us know what you think!

Theater District – corner of Tremont & Stuart

Allston – Brighton Ave (near Harvard Ave.)

Downtown Crossing – 52 Summer St.

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