Posted by Paula on 09 Jan 2009 | Tagged as: I Realized...
Looking to escape January’s frigid temps?
We’re packing up our best selections and Keurig brewers and heading to Boston at the end of the month. If you live in the Boston area, come and visit us – we’ll have a chill-chasing cup of coffee waiting for you!
Boston Home Show - January 23-25, Bayside Expo Center
Boston Wine Expo – January 23-25, Seaport World Trade Center
Posted by Paula on 19 Dec 2008 | Tagged as: I Realized..., Other Stuff
We’ve had a ball in Boston these past few months, meeting great people at our sampling events and getting out the word on the T and in the papers. We wanted to do more and started thinking big … and by big, we mean really big!
Introducing our new, jumbo-sized signs! Fun to see how they go up and what they look like when completed …
In progress
the finished masterpiece
If you’re in Boston, check them out and let us know what you think!
Theater District – corner of Tremont & Stuart
Allston – Brighton Ave (near Harvard Ave.)
Downtown Crossing – 52 Summer St.
Posted by Paula on 17 Dec 2008 | Tagged as: I Realized...
Before moving to Vermont, where the daily commute is a gorgeous drive through the mountains, I was an urban commuter. Bleary-eyed, coffee in hand, I’d make my way to the subway for the morning ride. Once on the train, I’d wriggle into a seat and, for lack of other reading material, scan the overhead ads. Dentures, donuts, language lessons and legal help – it was all there.
Offering a break from the usual, Green Mountain Coffee is livening up the ride. If you are an aficionado of the Boston T (green line) or bus system, you may note our new transit ads brightening your daily fare. These posters also offer you a chance to text us your revelation – we can’t wait to hear from you!
Boston T Poster
Posted by Paula on 15 Dec 2008 | Tagged as: I Realized...
Devoted blog readers might already know that Green Mountain Coffee is spending lots of quality time in Boston these days, both in person at all of our sampling events and in spirit through our inaugural advertising campaign.
For devoted blog readers who are also devoted newpaper readers, we hope you’ll look for us in the Boston Globe, Boston Herald, Boston Phoenix and the Metro. We’ve already made a few appearances and have a few more surprises in store for the coming months!
Boston Globe ad
Boston Phoenix ad
Posted by Paula on 24 Nov 2008 | Tagged as: I Realized...
Can the holidays really be here already?
I love this time of year: the crisp air, the bustle, the parties, Thanksgiving.
At the same time, it’s so easy to be swept up in the rush. In the coming weeks, we’re giving out coffee at a number of events in the Boston area. When you need a break from the hustle and bustle, we hope you’ll join us!
And, while you’ve got that coffee in your hand, join us in a collective deep breath and moment to reflect upon the holiday season’s unique ability to help us all focus on the things that really matter. Whether your list of things-that-matter includes time with family and friends, the collective spirit of goodwill or just the virtue of a great cup of coffee, there’s a revelation in every cup.
For your revelation (and some coffee), join us at the following locations:
Cheers!
Posted by Paula on 17 Nov 2008 | Tagged as: I Realized...
Our search for great coffee is tireless. When we find that perfect bean or peak roast, the resulting cup is more than a sip, a beverage or a handwarmer … it’s a moment of reflection, a chance to recharge and clear our heads. It’s a chance to get inspired.
These moments inspire us to focus on the things that matter to us – great coffee (of course!), supporting small-scale specialty coffee farmers and working to reduce our carbon footprint.
Mundane or earth-shattering, short and sweet or long and insightful – or even just plain fun – every cup holds a revelation that’s personal, simple, inspiring and true. What’s your revelation?
With a coffee experience this good, it’s worth sharing the enthusiasm. Since shouting from the rooftops is a little impractical, we are going to Boston to spread the word. In the coming days, we’ll tell you all about it, including ways for you to join us, so be sure to check back here for all the latest news.