Top O’ The Morning To You
Posted by Paula on 17 Mar 2009 | Tagged as: I Realized...
We ran this ad in yesterday’s Boston Globe…but we think the sentiment is far more universal!
Happy St. Patrick’s Day!
Category: 'I Realized...'
Boston Revelations
Posted by Paula on 25 Feb 2009 | Tagged as: I Realized...
You spoke, we listened. Thanks to everyone who participated in our call for submission of your own revelation statements.
We thought you might like to see what others (specifically Anna, Amane, Stephanie, Sarah, Matt, Sean, Luigi, Aimee and John!) had to say. We cannot say it better ourselves, so please keep your eyes peeled for their words in print – on the T – this month!
Greetings, Boston!
Posted by Paula on 09 Feb 2009 | Tagged as: I Realized...
Hi Boston -
We’ve enjoyed being in your midst these past few months. We asked for your input to our “I realized” campaign and were delighted to receive such an overwhelming response. We laughed, we cried….
Thanks so much for your enthusiasm! We thought you’d enjoy seeing some of our favorites, starting with one that’s just perfect for Valentine’s Day -
“I realized that true love can start over a cup of coffee.”
“I realize that the world never stops, we all need to have more fun and forgive more.”
“I realized a bean is not just a bean.”
“I realized everyone benefits from consideration.”
“I realized good coffee is good for the soul.”
“I realized in order for the day to end well, it has to start right.”
“I realized K-Cups are good for a happy marriage.”
“I realized morning coffee is my daily must :)”
“I realized not all coffee is creted equal.”
“I realized that coffee is a cause. Support Fair Trade!”
“I realized that inspiration can come in a paper cup.”
“I realized a cup of coffee is like a mini vacation, any time, anywhere.”
“I realized an interest in coffee is among those precious things I share with folks from all over the world.”
“I realized how amazing Green Mountain Coffee was when my school made the switch last month.”
“I realized it’s time for change.”
“I realized my day is better with Green Mountain Coffee.”
“I realized sometimes I go to bed already looking forward to my morning cup of coffee.”
“I realized that a good cup of coffee in the morning just makes my day much better.”
“I realized that being refreshed throughout the day is possible.”
“I realized that good coffee can be worth waking up for!”
“I realized that I am a better person after my morning cup of Green Mountain Coffee! (At least that’s what my wife says)”
“I realized that I can’t control everything. Sometimes it’s best to just let it go.”
“I realized that it was easy to bbe kinder to our planet.”
“I realized that life just isn’t the same without coffee.”
“I realized that today is a beautiful day.”
Craving coffee?
Posted by Paula on 09 Jan 2009 | Tagged as: I Realized...
Looking to escape January’s frigid temps?
We’re packing up our best selections and Keurig brewers and heading to Boston at the end of the month. If you live in the Boston area, come and visit us – we’ll have a chill-chasing cup of coffee waiting for you!
Boston Home Show - January 23-25, Bayside Expo Center
Boston Wine Expo – January 23-25, Seaport World Trade Center
Big news in Boston
Posted by Paula on 19 Dec 2008 | Tagged as: I Realized..., Other Stuff
We’ve had a ball in Boston these past few months, meeting great people at our sampling events and getting out the word on the T and in the papers. We wanted to do more and started thinking big … and by big, we mean really big!
Introducing our new, jumbo-sized signs! Fun to see how they go up and what they look like when completed …
In progress
the finished masterpiece
If you’re in Boston, check them out and let us know what you think!
Theater District – corner of Tremont & Stuart
Allston – Brighton Ave (near Harvard Ave.)
Downtown Crossing – 52 Summer St.
The Daily Commute
Posted by Paula on 17 Dec 2008 | Tagged as: I Realized...
Before moving to Vermont, where the daily commute is a gorgeous drive through the mountains, I was an urban commuter. Bleary-eyed, coffee in hand, I’d make my way to the subway for the morning ride. Once on the train, I’d wriggle into a seat and, for lack of other reading material, scan the overhead ads. Dentures, donuts, language lessons and legal help – it was all there.
Offering a break from the usual, Green Mountain Coffee is livening up the ride. If you are an aficionado of the Boston T (green line) or bus system, you may note our new transit ads brightening your daily fare. These posters also offer you a chance to text us your revelation – we can’t wait to hear from you!
Boston T Poster
For Boston readers….
Posted by Paula on 15 Dec 2008 | Tagged as: I Realized...
Devoted blog readers might already know that Green Mountain Coffee is spending lots of quality time in Boston these days, both in person at all of our sampling events and in spirit through our inaugural advertising campaign.
For devoted blog readers who are also devoted newpaper readers, we hope you’ll look for us in the Boston Globe, Boston Herald, Boston Phoenix and the Metro. We’ve already made a few appearances and have a few more surprises in store for the coming months!
Boston Globe ad
Boston Phoenix ad